Create an Engaging Website

The truth is, having a website isn’t anymore a privilege – it’s a common need. If you just realised that, you should know that the road to a great website design is short but paved with bricks. In other words, creating a converting and engaging website is not that difficult – only if you know how to do it.

Here are the 10 tips that make a website great, or the 10 web design strategies you can adopt to ramp up your most valuable digital asset, your website.

1. A Logo That Invites

Although a logo is not directly related to web design, it is still one of the fundamentals of websites that engage but more importantly, invite the user to scroll down, check out what they offer etc. A logo design builds trust, authority and makes a brand memorable in the eyes of the consumer.

2. Plenty Of White Space

We know…White spaced websites were considered as dull and unattractive once. However, white space is now becoming the go-to background strategy for all websites. According to some research, white space is able to increase user’s attention by 20%. Plus, we all know that text looks best on a clean white background.

3. Page Loading Time

This is one of the most important web design tips you should be ready to adopt. Page speed and loading time are essential factors nowadays. Visitors only settle for the quickest websites that don’t take too much to load. If that’s not the case with yours, they will most likely click the ‘X’ button. Visit Google PageSpeed Insights to find out how your website’s load time.

4. Mobile-Friendly Design

A lot more visitors are now mobile than ever before, outperforming the traditional desktop experience. The fact that everyone has a smartphone today means that we are exposed to digital information at our fingertips – so, it is up to the website owners to fit their websites to screens of all sizes and types.

5. Call-To-Action

Excellent web design includes call-to-action with just the right density. Whether it’s an interactive (and user-friendly) pop-up window, a simple form with a great image or a new page that has excellent content, call-to-action is the bridge to new leads, sales and satisfied customers.

6. Stock Imagery And Video

Great web design is all about making things blend in perfectly. Blurry images and low-quality videos are certainly not a part of that. Stock images and videos are nowadays more in-demand than ever before, just because of the fact that they blend in perfectly and add up to the smooth user experience.

7. Social Buttons

In an era where everything has the potential to become viral, social media is the leader of user’s attention. The best way to mimic it on your website is to add social sharing buttons and make every post ready for re-sharing on the most popular social media networks.

8. Getting Found Locally & Globally

Search engine optimization (SEO) has advanced a lot over the years. It is an imperative for every website nowadays to develop an SEO strategy. Obviously, not any SEO strategy – but one that will make them easily found locally and globally for the most relevant products or services.

9. Clutter-Free

Too much content, too many images and too many visuals are not the key to successful web design. Instead, they create clutter and confuse the minds of the visitors. To ensure that your website has just the right amount of images, text and calls to action – make sure to keep your paragraphs short and limit your images per page.

10. Matching Colors

Last but not the least when it comes to web design tips is the rule of colours. It’s true that colours should be used strategically on a website. A neutral colour palette is a winning one and one that makes your website elegant, clean and modern.